Best Time To Post On Instagram For (Likes/Followers) 2023

What? Does it make any difference if we post at a particular time? Well as weird as it sounds it true. Just like in real life the timings play a very important role for your Instagram account and how much likes you get or how many people see your post.
As the reach of Instagram has been increasing day by day, the need to reach more people through your account has increased as well. And as you aware of social marketing which makes Instagram one of the best platform for promoting brands and products it becomes more important that you choose the right in a day to post which get you more likes, views and more reach to your followers.
Since you can’t possibly do the math about the right time of posting on Instagram we did it for you! In this post, we are gonna tell you the best time to post on Instagram so that you get more popularity for your social media account or reach more customers through your marketing strategies on Instagram.
best time to post on instagram

Best Time To Post On Instagram In general

If you ask which is the best time to post on Instagram in general then it would be between 2 PM and 3 PM. And if you wanna know which is the best day to post on Instagram then it would be Thursday.
So if you post weekly then you should consider this time and day to get more reach. So for marketing persons or a few bloggers who promote brands and product this time frame is ideal.
But if you’re someone who posts daily then you should know that the best time to post on Instagram do changes on a daily basis! Yes, you heard it right, with every day daily activities of people change their time for Instagram too. Consider this, you may be partying on Saturday night and rushing all day on a Monday right. That way you will know that as your daily activity changed so is your priority of Instagram. And that is we have bought you a lost of the best time to post for every day of the week!

Best time to post on Instagram by the day of the week!

  • Sunday: 10 am to 2 pm
  • Monday: 11 am to 5 pm
  • Tuesday: 5 am; 9 am to 6 pm
  • Wednesday: 5 am; 11 am and 3 pm
  • Thursday: 5 am; 11 am, and 3 pm to 4 pm
  • Friday: 5 am; 9 am to 4 pm
  • Saturday: 11 am

Why these are the most effective times to post?

As you know our daily routine never stays the same, as we have mentioned earlier, people change their time to prioritize the social media account as it fits them right! So if you think, Monday mornings are never easy and people don’t usually have time to check their social media first thing in the morning but as the week gets started, your other week’s days become easier for it’s okay to post early on weekdays. And the next perfect time to post during weekdays would around lunchtime and then in the late afternoon when people are on their break and they will be able to check their social media accounts.
When it comes to Saturday morning, people are outing with their friends of having late breakfast in their bed or probably be in their bed scrolling through their social media account which makes Saturday morning the best time to post on social media.

What about time zones?

Many people who want to target the audience from different parts of the world must be thinking about time zones and if they affect likes or reach of the social media post. We would advise such people to consider time zones before posting on social media. You can follow the above timeline with respect to the target audience. If you are still confused which with regards to time zone and which would be the best time to post then you can always use Instagram’s own tools or other third-party applications.

How to analyze your audience and the best time to post according to them?

Well, the first thing to do is to analyze which kind of audience you are targeting then do a study about their demography and activity trends, because that way you will get an idea about the pattern of their activity on social media and you can easily choose the perfect time to post on Instagram and expand your reach to more and more audience.

How to schedule your posts?

Well, it’s not an easy job and it will require some serious efforts if you actually wanna expand your reach and become popular via your social media account. Scheduling means you won’t have to give all the 24 hours in a day to posting stuff but do in a manner where you can easily get engage with your audience according to their prioritize time. So you need to schedule your post and see how often you have to post to manage a good interaction with your followers. Here too you can take the help of apps for scheduling your posts and do the right thing at the right time to gain more and more reach!

How often you should post on your Instagram account?

There is no need to flood your account with a random posts but you will need to maintain your pace of posting with your audience. For starters, yes you do need to post regularly to keep engagement and regular interactions with your followers so their interest remains in your account. But do remember that you need to be intelligent about your Instagram posts so that you don’t lose your quality over quantity! Studies have shown that big brands or companies post 1.5 times a day on an average and we would recommend you to do the same as well.


So these are the best advice that we could give you for the best time to post on Instagram. We hope you liked our article. Thank you for visiting our page!