Every photography professional has gone through the stage of starting a photography business professionally. You have a few alternatives. You can start with planning, getting organized, dealing with all business points.
Have you ever thought about turning your love of photography into a profitable career? Believe me: you can make that dream come true!
- 1 Passionate about the photography:
- 2 Business plan:
- 3 Market niche:
- 4 How to start photography?
- 5 Target Audience:
- 6 Set your price:
- 7 Start small, but think and plan big!
- 8 Have a Portfolio
- 9 What is a portfolio?
- 10 Build your list of prospects?
- 11 Take into account:
- 12 Get the right tools:
- 13 Now is the time to start the business
Also check – How to start real estate business / How to start food truck business
Passionate about the photography:
Photographing is passionate, isn’t it? Being able to register places and people is a way to immortalize and relive special moments. Imagine, then, turning your passion into work. That is what I propose to you in this text: to consider photography not only a dream but a profitable business.
Even if it seems distant, being a successful professional photographer is not impossible – I am living proof of that! However, you need discipline, organization, and a willingness to study and work hard. You are your own company, so you must have a multidisciplinary view of the whole business: be willing to understand a little of everything that it involves (but know how to delegate when necessary, right?)
First, make a business plan. I always say that it is through him that you find out where you are, where you want to go, and what you need to do to get there. In short, it is a guide for your career, but done by yourself – so, no copying models from the internet!
How to define your portfolio and your products, establish your pricing strategies, define your target audience, and place and promotion (4P’s of Marketing).
Or you can start anyway, without a plan, without a strategy, letting the tide take you. What’s the difference? The difference is that the more organized and planned you are, the more chances you will have of success in your photography business.
Start by defining your goals!
The market niche is the specific branch of a given market, in this case, photography. We generally begin to define our goals in a general way.
For example, I have a friend who loved to take pictures of people. He started doing photography for children, pregnant women, weddings until the moment he defined his goal. Work with children’s photography.
How to start photography?
It is not a rule. However, most successful photographers started with a photography niche. This strategy, especially at the beginning, is essential to focus on the type of equipment you need, the necessary knowledge, and above all, your target audience, which we will talk about next.
Once the market niche is defined, it’s time to explain your target. Be specific, and determine who your client is, where they live, income level, lifestyle, and interests.
Set your price:
When setting your price, calculate how much profit you will make from each of the services offered. Don’t forget to list all your expenses and costs. Be conservative. Don’t take too much risk in this beginning.
Have a plan:
Use the 4P’s Marketing technique to help you. Define how hard you want to work. What will be your differentials compared to your competitors? What do you think is necessary for your business to succeed.
Define what will be sold. Which products and packages. What will be the benefits of each product and packaging? Where you are going to act and who you are going to sell to, write everything you need on a piece of paper and set deadlines to accomplish them.
Don’t be one more in the crowd.
Start small, but think and plan big!
Your company should be easy to remember. You can register the business with your name or choose a name that is original and unique. This decision is personal, but here are some tips for searching for a business name:
Make a list of 3-5 names you like best and show your friends and family. Their answers can save you from choosing a bad name for your business.
Have a Portfolio
It will be complicated to get customers if you don’t have samples and photo albums and photos available.
What is a portfolio?
The portfolio is the representation of your current and best work, which reflects your style, your niche, and, most importantly, the job you want to do. Your portfolio should be concise so that potential customers have a great impression of you and your style.
Creating a portfolio can be difficult if you are just starting. But a collection is essential when you are new to a market. Don’t be afraid to do a few sessions for free to create the exact scenes and style you want to showcase in a portfolio for your future customers. You will attract your ideal client through images that best represent your style.
Build your list of prospects?
Building a prospect list is the process of attracting ideal customers who can hire you. A photo studio doesn’t start with many customers; it takes hard work to recruit interested people and website traffic, and then turn those leads into customers.
Build your customer list!
Build slowly and always, one customer at a time. Treat each customer as if you were your only customer (at first, they can be). Treat each customer like gold, regardless of how much the person spends.
When you start, word of mouth will be your best friend. The client should love the experience as much as he or she will freely promote it to all of their friends and family. The first customers are your most important and will likely turn into lifelong, lasting customers.
Have contact forms spread across the site. Get email addresses or social media followers (especially on Facebook). Once you have a person’s contact information, it is much easier to continue interacting via an email newsletter or social media.
Take into account:
- Search – Does your name be hard to find on Google?
- Social – is the company name available on all major social networks?
- URL – is the domain name you want available?
- Brands – Is another company with the same name registered or acting powerfully in the market?
- Remembrance – the name easy to remember?
- Logo – Can the name work well with a logo?
Get the right tools:
A photography business cannot operate without the right tools and products. Some will improve the quality of your service, and others will improve your efficiency. The initial list below shows some tools. It is a list of equipment suggestions that can help you and your company. Your needs vary, and your business can function without some of them. Buy what you need – not what you want – and your budget will be much more optimized:
- Camera – Canon EOS 70D (it’s an excellent camera to start with, but think about a full-frame in the future)
- Backup camera – Canon EOS 60D or T5I
- Lenses – Canon EF 18-135mm + 50mm f1.8
- Flash (At least one) – Canon Speedlite 430 or 630EX II
- Rechargeable batteries and chargers – have at least two sets of four cells.
- Memory Cards – At least 2 of 8Gb
- Editing Software – Photoshop and Lightroom
- Computer and Printer
- High-performance monitor
- External HD for Backup – at least 1 TB
- Website and Online Presence
- Disclosure Marketing Material – Business Card.
Now is the time to start the business
You can see from the massive length of this article, and there are several important factors to consider before starting a photography business. If you complete all the steps from the beginning, you will have a good chance of following a successful path.
Take the time to get everything right in the beginning so that you are prepared later. You will introduce yourself as a professional because you will have taken the right steps to be a business person.
Use this article to create an action plan. Ideas mean nothing if you don’t put them into practice. Maintaining a positive frame of mind during your growth phase will help you to fight exhaustion, frustration, and insecurity. It will be difficult, and there will be some who will give up, but you will remain firm because you prepared yourself as a photography professional.
Now enough, start the business you’ve always dreamed of. Create your success!